Cookie Policy


We use cookies to help improve your experience of our website at balanced FLUX.This cookie policy is part of balanced FLUX’s privacy policy. It covers the use of cookies between your device and our site.

We also provide basic information on third-party services we may use, who may also use cookies as part of their service. This policy does not cover their cookies.

If you don’t wish to accept cookies from us, you should instruct your browser to refuse cookies from balanced FLUX. In such a case, we may be unable to provide you with some of your desired content and services.

What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the cookie’s purpose, and the lifespan of the cookie itself.

Cookies are used to enable certain features (such as logging in), track site usage (such as analytics), store your user settings (such as time zone and notification preferences), and personalise your content (such as advertising and language).

Cookies set by the website you are visiting are usually referred to as first-party cookies. They typically only track your activity on that particular site.

Cookies set by other sites and companies (i.e. third-parties) are called third-party cookies They can be used to track you on other websites that use the same third-party service.

Types of cookies and how we use them

Essential cookies

Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts, and payment processing.

We use essential cookies to enable certain functions on our website.

Performance cookies

Performance cookies track how you use a website during your visit. Typically, this information is anonymous and aggregated, with information tracked across all site users. They help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. They do not collect personal information about you.

We may use performance cookies on our site.

Functionality cookies

Functionality cookies are used to collect information about your device and any settings you may configure on the website you’re visiting (like language and time zone settings). With this information, websites can provide you with customised, enhanced, or optimised content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party services.

We may use functionality cookies for selected features on our site.

Targeting/advertising cookies

Targeting/advertising cookies help determine what promotional content is most relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting/advertising cookies set by third parties may be used to track you on other websites that use the same third-party service.

We may use targeting/advertising cookies on our site.

The cookie consent pop-up on this website is a small, interactive window or banner that appears when a user first visits a website. As part of the Cookie Policy, its primary function is to notify users about the use of cookies on the website and to seek their consent before these cookies are set on their devices. Let’s dive deeper into its various facets.

Why is the Cookie Consent Pop-up used?

  • Legal Requirement: In many regions around the world, such as the European Union (EU), it’s a legal requirement under data protection and privacy laws (like the General Data Protection Regulation, or GDPR) for websites to obtain explicit consent from users before collecting certain types of data. Cookies can contain or collect personal data, so this regulation is in place to protect user privacy.
  • Transparency and Trust: Even beyond the legal obligations, informing users about cookies helps maintain transparency. When users understand how their data will be used, it builds trust between the website and its visitors.

Actions on the Cookie Consent Pop-up


  • Consenting to Cookies: By clicking or tapping on “Accept”, users give their consent for the website to set cookies on their device.
  • Pop-up Behavior: Once consent is given, the pop-up will no longer appear during subsequent visits. This is because a specific cookie, often called a “consent cookie”, is set to remember the user’s choice.
  • Website Behavior: With the user’s consent, the website can operate as intended, making use of cookies for a variety of purposes like personalization, analytics, advertising, and more.


  • Declining Cookies: If a user chooses “Decline”, it means they do not give the website permission to set non-essential cookies on their device. Essential cookies, which are crucial for a website’s functionality (like shopping cart cookies on an e-commerce site), might still be set, as they typically do not contain personal data.
  • Pop-up Behavior: If a user declines the use of cookies, the cookie consent pop-up will appear every time they visit the site. This ensures they have the opportunity to change their mind or reconfirm their decision on subsequent visits.
  • Website Behavior: Without these additional cookies, certain features of the website might not work as efficiently. For example, the site might not remember user preferences or it might not be able to provide personalized content or ads.

In conclusion, the cookie consent pop-up is an essential tool in today’s internet landscape. It upholds the principles of user data protection and privacy by ensuring users have the right to choose how their data is collected and used.

More Information

If you wish to learn more about cookies, you can use the resources in the list below (after this paragraph). Please note, however, that they are provided as is and for your reference. This website is not affiliated with them and is not responsible for their content (as explained in the Terms of Service).

Additional Resources